A New Avatar

first_img Joanna Lobo New Delhi March 15, 2019 ISSUE DATE: March 25, 2019UPDATED: March 16, 2019 17:31 IST The newest entrant in the over the top (OTT) player market, MX Player is a video app and streaming platform which launched in its new avatar on February 20 and focuses on original content under its ‘MX Originals’ label. “Our vision is to cater to every mood of every audienceThe newest entrant in the over the top (OTT) player market, MX Player is a video app and streaming platform which launched in its new avatar on February 20 and focuses on original content under its ‘MX Originals’ label. “Our vision is to cater to every mood of every audience type. We believe in ‘Everytainment’,” says Karan Bedi, CEO, MX Player (Mxplayer.in/)Of the five originals launched in February, Hey Prabhu! stands out. Rajat Barmecha plays Tarun, a social media celebrity who believes that his online ‘cred’ will make his life better, but soon realises that a hashtag can actually ruin his life. The premises of other shows are promising too, especially AaFat, in which five women, each with some ‘flaw’ (hairy, overweight, bald, rebellious, foul-mouthed), are chosen as contenders to marry a typical Delhi manRegional programmes have received a big boost too. The app already has content in Hindi, Tamil, Telugu, Marathi, Bengali, Punjabi and Bhojpuri, and more languages will be added soon The main thing that distinguishes MX Player from other platforms is that it’s free. “Also, we host a library of licensed content spanning over 100,000 hours of entertainment in varied formats-TV shows, web series, news, sports, etc. We also have music, powered by Gaana,” says BediYou’ve reached your article limitSign in to keep reading India TodaySign inSign up NOW to get:Premium content on Aaj Tak HD ChannelUnrestricted access to India Today magazine contentGet real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments A New AvatarOf the five originals launched in February, Hey Prabhu! stands out. Rajat Barmecha plays Tarun, a social media celebrity who believes that his online ‘cred’ will make his life better, but soon realises that a hashtag can actually ruin his life.advertisement Nextlast_img read more