Western Australia sets itself apart as extraordinary

first_imgTourism WA Acting CEO Stephanie Buckland Tourism Western Australia has launched a new “extraordinary” tourism brand and a $4.5 million marketing campaign highlighting the state’s one-of-a-kind attractions.Speaking to e-Travel Blackboard on Wednesday, Tourism WA Acting CEO Stephanie Buckland said the new brand, Experience Extraordinary, is designed to reposition WA as a unique destination compared to others around the world.Through worldwide consumer research, the tourism body found that people were more inclined to choose to travel to WA after learning interesting facts about the region, Buckland said.Subsequently, Experience Extraordinary’s print and digital advertisements will expose little titbits about WA such as ‘Perth is Australia’s sunniest capital and offers 3000 hours of sunshine a year.’In line with the new brand, Tourism WA has also kicked off a million dollar marketing campaign that is giving people from all over the world a chance to take part in an Extraordinary Taxi Ride. Over 9 weeks, 11 lucky couples from Australia, Singapore, Malaysia, New Zealand, Germany and the UK will have the chance to explore Western Australia in a taxi.With their taxi driver, each couple will explore one of the 11 legs of WA which will be a 4 to 7 day trip. Source = e-Travel Blackboard: J.L The Natural Outback Wonders leg for example, will take travellers from the outback to the ocean to visit the Wave Rock in Hyden and then Australia’s whitest beach, Lucky Bay in Esperance before heading to the Gormley Statues and the world’s longest golf course.The entire journey will be filmed and uploaded onto the internet and participants will be equipped with the technology to make their own video diaries or type up their own daily blog.Buckland said it would allow potential travellers from across the globe to follow the journeys and give them the confidence and knowhow to navigate WA despite its large size.Applications to join the Extraordinary Taxi Ride are now open and close midnight Friday 26 March. Entrants must be able to travel between April and June 2010.To apply for your chance visit www.extraordinarytaxiride.com The Extraordinary Taxi Ride toshowcase Cable Beachlast_img read more