In order to tap the Indian market aggressively, Zambia Tourism Agency conducted its first ever road show in the cities of Mumbai and New Delhi. A 10-member delegation led by Felix Chaila, CEO, Zambia Tourism Agency travelled to India to conduct the road shows.Zambia has welcomed 25,000 Indian visitors in 2014, registering an increase of 30% compared to the previous year. Chaila said, “India is among our fastest growing markets in Asia. We have been participating in the Indian trade shows since past three years. Our aim is to organise at least two to three road shows annually starting next year reaching out to more cities. The primary focus will be on the leisure and incentive tourists from India.”Besides imparting destination information to the agents, Zambia Tourism Agency will also conduct media and trade familiarisation trips during the Zambia Travel Expo, happening in the first week of June 2016 at Lusaka.Chaila also informed about Zambia’s online visa system that offers visa to the Indian citizens through the website evisa.zambiaimmigration.gov.zm, which takes a processing time of three working days. “A bigger relief for travellers is that they no longer need a yellow fever vaccination certificate to travel to Zambia,” added Chaila.