Government must ignore bluster of Netflix and Free TV and mandate local content obligations

first_imgGovernment must ignore bluster of Netflix and Free TV and mandate local content obligations The federal government must stay the course on the introduction of new content rules for Netflix and other streaming video services.A content investment obligation for streaming video on demand (SVOD) services is needed to ensure Australian audiences have access to programming that is relevant to their lives and supports the domestic screen industry.The Media, Entertainment & Arts Alliance is concerned at media reports that Netflix has been joined by free-to-air commercial television networks in opposing content regulation.Revenue and audiences for SVOD providers are rapidly increasing, making Australia one of the most lucrative markets in the world. They should be required to invest a proportion of those earnings back into Australian content, said MEAA Chief Executive Paul Murphy.“Australian content rules, expressed either as hours per year or as a proportion of company revenues, should be seen as an indispensable cost of doing business in Australia,” he said.“Content rules provide Australian audiences with programs they want to watch, provide cultural reference points and sustain a large chunk of our creative industries.“The government’s media reform green paper talks at length about the merits of requiring the production of Australian content.“It acknowledges that Australia is a relatively small marketplace and that without content rules, broadcasters and operators would either stop or massively reduce investment in screen productions.“We need to heed the warnings in the green paper and get cracking on establishing an new and fair way for multi-billion-dollar companies to better serve the Australian market.”Mr Murphy said the viewing public should be sceptical of reasons put forward by Netflix and free TV for opposing content rules.“We hope that the noise being generated by the green paper process will subside and that a sensible accommodation of all parties’ interest – including Australian consumers and workers – is arrived at soon.“There is undeniable value in Australian content.“It is the function of our regulatory system to give broadcasters, streaming services and others a prod in the right direction.“Without such prods, the Australian production system would be vastly diminished, great stories will not be told and audiences will continue to be fed a diet of programs that are cheap and hard to consume.” /Public Release. This material comes from the originating organization and may be of a point-in-time nature, edited for clarity, style and length. View in full here. Why?Well, unlike many news organisations, we have no sponsors, no corporate or ideological interests. We don’t put up a paywall – we believe in free access to information of public interest. Media ownership in Australia is one of the most concentrated in the world (Learn more). Since the trend of consolidation is and has historically been upward, fewer and fewer individuals or organizations control increasing shares of the mass media in our country. According to independent assessment, about 98% of the media sector is held by three conglomerates. This tendency is not only totally unacceptable, but also to a degree frightening). Learn more hereWe endeavour to provide the community with real-time access to true unfiltered news firsthand from primary sources. It is a bumpy road with all sorties of difficulties. We can only achieve this goal together. Our website is open to any citizen journalists and organizations who want to contribute, publish high-quality insights or send media releases to improve public access to impartial information. You and we have the right to know, learn, read, hear what and how we deem appropriate.Your support is greatly appreciated. All donations are kept completely private and confidential.Thank you in advance!Tags:Australia, Australian, business, cost of doing business, Entertainment, federal government, Government, industry, Investment, MEAA, Media, Entertainment and Arts Alliance, Netflix, production, regulation, revenue, streaming, video servicelast_img

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